Ken McArthur Seeking Co-Authors: How Are You Creating An Impact on Your Community, Cause or the World?

October 26th, 2009 by profitableauthor@gmail.com (Ronda Del Boccio, The Story Lady)

How Are You Creating An Impact on Your Community, Cause or the World?

This is an important question. Everything you do creates an impact, for good or ill. And it does not matter whether your goal is to change one single life or a million lives. What you d

: Image of Ken McArthur

o, think and say matters. All of it causes a ripple effect that creates some kind of impact.

If you do something – something will happen.

And if you do nothing – something will happen.

Here is an example. A friend of mine is

: Cover via Amazon

a smoker. She has had numerous bouts with bronchitis and pneumonia. A couple years ago, she developed congestive heart failure. What has she done about her smoking? Nothing.

She had done nothing about quitting smoking…and something had most definitely happened. Her “nothing” had a negative impact on her health and, alas, she is STILL a smoker to this day.

Take a look at your goals. If you are writing a book or growing a business and you do nothing to serve people…something WILL happen. You will lose ground, lose customers, and lose income.

You want to create a positive impact

However, since you are reading this post, you are the kind of person who wants to create something meaningful for your life and business. You want to touch many lives in some meaningful way because of your work. You want to create a positive impact.

The funny thing about impact is that it is a nebulous concept. The word “impact” has no special parameters. You can talk about creating impact on your own health on peace or on your spouse – and it’s all the same word.

Impact requires a modifier – a peg on which to hang its hat, so to speak, so that you know exactly on what you want to have an impact.

Another interesting thing about impact is that until recently, there was nothing systematic you could point to and say, “This is the way you systematically go about creating an impact on your target.” Then a couple of years ago, Ken McArthur started writing the definitive guidebook to having a meaningful effect on your life, your community, your charity or whatever you want to change.

HOW do you create an impact in a measurable, systematic way?

Often, you have an impact on someone’s life simply by the way you greet them or how you answer the phone or whether you smile. Yet creating a huge impact goes far beyond the one tiny moment.

You need to ask yourself and then to write down your goals. Next, get specific on whose lives you want to touch and in what way.

For example, I met a man at one of Ken McArthur’s events who is passionate about getting the use of cell phones while driving banned. The desire to do this came from one tiny moment in his friend’s life. On the man’s wedding day, a day that should have been joyous, one of his children died in an accident because the driver was texting while driving.

Whether your goal is to create change in legislation, perception or policy, or whether your dream is to start a foundation serving a certain group, or whether your deepest desire is to bring potable drinking water to everyone in the world – every huge impact starts with

1. A single, unplanned – or perhaps a better word is unorchestrated – event. This event may be as devastating as the death of your child as I mentioned in the story above, or it could be a simple conversation by 3 men who sat on a couch in a hotel talking about their goals and dreams, and from this conversation came all Ken McArthur’s live events AND his desire to create a system for impact.

2. A key decision that arises from the event. The loss of a live in the first case and the impact movement in the second all started because after the key event that “started it all” happened, someone decided to take action in order to reach a goal.

3. Once the journey to reach a goal and create an impact began, the person (or people) who started it develop a following. I don’t know how far along the no texting guy is in his journey but I know Ken McArthur, and because of his passion and the way he does business, he has grown a loyal following of people, many of whom share his vision to unlock the key to creating impact.

Ken McArthur Wrote The Definitive Guide to Creating Impact

Impact: How to Get Noticed, Motivate Millions, and Make a Difference in a Noisy World received a number of important accolades.

IMPACT hit the top of 3 bestseller lists:…