I’ll help toot your horn when your book is done!
and when you take action at that link & you
finish your book by Sept. 30 2010 (yeah I’m
giving you 2 weeks!) I’ll send you a
signed copy of The Instant VIP book!
PLUS the fast free publishing method which I just used to put out a book in 7 days.
It’s available at a “no brainer” intro tuition of only $17 Through LABOR DAY 2010 ONLY.
My mastermind partner said I should charge $97 for it at least, but I want you to get successful and get published so I can include your success story!
Now – I don’t know if you remember this from a couple days ago, but one of my stories is featured for the big promo party for a bestselling book called Glory.
I wrote a story called “Allies” about a young Wolf.who wants to take on adult responsibilities. You get that story with Glory
Being an author brings very fun experiences to you.
Well, I decided that I have some visionary, suspenseful tales that need to see the light of day, so I published a book called When Assassins and Allies COnspire.
You can pre-order it and be notified when it comes available (within the next 10 days or so)
I LOVE writing stories, and it’s great to publish them so YOU can enjoy them.
There’s more. It’s been a big week…
I’m writing inspirational pieces for someone who creates very special materials. What fun! He gave me some feedback on my first submissions, and we’ll be moving forward creating –I’ll tell you what soon – with most of them.
AND I’m consulting with a fabulous company to help the owner become a published author.
And I’ve met some of the most amazing people this week, like Nicola Bird, the creator of this fabulous system called Jigsaw Box that I’m starting to use for my coaching and other products. http://asktsl.com/jigsaw.
Have you ever dreamed of writing a book that would establish you as an expert worthy of attention? Have you seen authors get attention at seminars or on TV and thought, “I wish that was ME”? Writing a book is easier than you think when you know a few insider secrets. One kind of book above all others is the easiest to write, and you’re about to discover how to write it–a TIPS book.
You probably already know that authors get all the attention. It’s because people innately trust authors. So if you are an expert in your niche, or if you are a business owner (which still makes you an expert) without a book, it’s time to write one. In fact, becoming an author is essential, and it should be moved off the “someday I’ll” list and onto the “Do it now” list.
Anything is easier when you have a system, so that is what I am about to share with you. I’m giving you the “easy button” steps to write a book. And remember, you don’t have to write 300 or even 200 pages to be the author of a “real book.”
You are an expert in something (probably several “somethings”), and no doubt you know some of the insider strategies or shortcuts that people crave. Everyone wants the easy way, right? If you have ways to save someone time, make something simple, or improve results, you have the makings of a tips book.
The easy path is to write a “tips book.” This is simply a whole list of tips with a few paragraphs about each one. I’ll show you how, step by step, right now.
I am going to give you a step by step trail of breadcrumbs to follow, but first, I know you have this question, because just about everybody does…
“How long does my book have to be?”
The answer is, “It’s up to you.” There is no Law written somewhere on stone tablets saying “this many pages maketh a book.” One of my books is 152 pages. Another is 32. They’re both books and they both make me officially “an author.”
If you go to an online bookseller and put “tips” into the search box, you will discover there are no rules. Whether you have 101, 369, 365 or 88, it’s still a book.
Example: A gifted cook could write a book sharing 65 simple baking techniques your grandma never taught you. Each page would have the tip and a few paragraphs of explanation. Why is this method for how to write a book so powerful?
Because – You have all the information you need already. There is no research. – It doesn’t take much time. You can write a tips book in a weekend if you wish. – When your book is done (which will happen in a very short amount of time), you will prove to yourself that you can write a book.
How to write your tips book, step by step:
1. Write the tips.
You may decide to use your word processor or use more “old timey” methods like a pad of paper or a stack of index cards. Just write each tip, in full or in your own shorthand.
2. Write the tips book.
Write each tip at the top of a page. Leave a few blank spaces and then write the explanation. You decide the length, but tips are by nature quick. So don’t get carried away.
Insider writing secrets – Write to one person not to “you guys.” Only one person is reading the book. – Make sure you give your reader a reason to visit your website, such as a free downloadable gift. – The end of the book is the beginning of a relationship, so make an irresistible offer to your reader at the end of the book.
Congratulations! You are on your way to becoming an author and being perceived as an Instant VIP. Get more guidance at TheInstantVIP.com/laborday.htm.
Did you ever feel just a little bit jealous of the experts who get interviewed on prestigious TV talk shows or news magazines? Perhaps you’ve noticed that one thing in particular sets these guests apart from others in their field: They are all authors of books. Now you will discover an easy way for YOU to see your own name on the cover of your very own book simply by answering frequently asked questions (FAQs)
People innately trust authors and esteem them more highly than non-authors. So if you are an expert in your niche, or if you are a small business owner (which still
makes you an expert) without a book, it’s time to write one. In fact, becoming an author is mission critical for any business owner.
But maybe you don’t have any idea how to write a book or think that it will be hard. Like anything else, writing a book is easy when you have a system. While there are many ways to write your book, I am going to share one of the easiest ways, and I am going to walk you through putting together your own book so that you can be a published author.
Since you already “know your stuff” thoroughly, no doubt you already have a good handle on the biggest or most common questions people have. You can probably rattle off a dozen of them without scratching your head. So why not write a Q&A book?
Before I show you how, step by step, I know you want to know this…
Question: “How many do you need?
Answer: It’s entirely up to you. There is no standard length for what makes “a book.” For the most part, you want your book to be under 200 pages, and preferably much less than that. People want “the easy button” these days, to whatever length you choose, make your book as easy to read and follow as possible.
How to Write a Question & Answer Book
There are a couple of good approaches you can use to assemble your book.
Approach #1: Write a list of the frequently asked questions you get in your business. These will become the chapter titles for your book.
Approach #2: have your customers TELL you what their biggest questions are so that you can answer them in your book.
Example: If you are writing a book about growing prize-winning roses, you will sit down and write all the questions you typically get about roses, soil, fertilizer and so forth. Or you will put up a simple webpage or use a pile of index cards and a submission box to poll your current customers.
Now for the “how to”:
Phase 1: Make a list of FAQs (frequently asked questions) for your book.
1. Give yourself a half hour to an hour of uninterrupted time. 2. Write down all the common questions you typically get from customers and prospects. You can either write each question on an index card, write them all on paper or write them into your word processing program. I recommend using index cards because you only have one small piece of information later, and you can so easily organize the cards into themes. 3. Once time is up, leave the info where you can easily add to it later. 4. The next day, give yourself a half hour. Read over your list and add to it as needed..
Phase 2: Organize the questions into a meaningful “flow”.
1. Put all your questions in front of you and ask yourself, “How can I organize these in the simplest possible way?” 2. Put the questions into a sensible order. 3. Look for “chunks” of related questions. Perhaps your book will have Part 1, 2, and 3 with related questions in each section.
Watch the video about this at http://screenr.com/uxR
Phase 3: Write your book
To write your book, simply follow the “outline” you have created with these questions. Since you are the expert, there will be little if any research. You might find it helpful to give yourself a target page range for each chapter, such as three to five pages. Or you may simply let yourself write until it feels like “enough.” That is up to you.
Remember – Write in a friendly style as if you are talking to a good friend over a coffee.. – Give enough information to answer the question but not too much. – Never try to edit while you write. Those are two completely different processes in the brain.
Congratulations! You now know how to write a question and answer book that sets you apart as the go-to expert in your field, niche or community. Please accept my gift to you – a 10-part multimedia mini-course on how to write a book that boosts your business at ProfitableStorytelling.com/writeabook.
Did you ever feel just a little bit jealous of the experts who get interviewed on prestigious TV talk shows or news magazines? Perhaps you’ve noticed that one thing in particular sets these guests apart from others in their field: They are all authors of books. Now you will discover an easy way for YOU to see your own name on the cover of your very own book.
People innately trust authors and esteem them more highly than non-authors. So if you are an expert in your niche, or if you are a small business owner (which still makes you an expert) without a book, it’s time to write one. In fact, becoming an author is mission critical for any business owner.
But maybe you don’t have any idea how to write a book or think that it will be hard. Like anything else, writing a book is easy when you have a system. While there are many ways to write your book, I am going to share one of the easiest ways, and I am going to walk you through putting together your own book so that you can be a published author.
How to Write a Question and Answer Book
Since you already “know your stuff” thoroughly, no doubt you already have a good handle on the biggest or most common questions people have. You can probably rattle off a dozen of them without scratching your head. So why not write a Q&A book?
Before I show you how, step by step, I know you want to know this…
Question: “How many do you need?
Answer: It’s entirely up to you. There is no standard length for what makes “a book.” For the most part, you want your book to be under 200 pages, and preferably much less than that. People want “the easy button” these days, to whatever length you choose, make your book as easy to read and follow as possible.
How to Write a Question & Answer Book
There are a couple of good approaches you can use to assemble your book.
Approach #1: Write a list of the frequently asked questions you get in your business. These will become the chapter titles for your book.
Approach #2: have your customers TELL you what their biggest questions are so that you can answer them in your book.
Example: If you are writing a book about growing prize-winning roses, you will sit down and write all the questions you typically get about roses, soil, fertilizer and so forth. Or you will put up a simple webpage or use a pile of index cards and a submission box to poll your current customers.
Now for the “how to”:
Phase 1: Make a list of FAQs (frequently asked questions) for your book.
1. Give yourself a half hour to an hour of uninterrupted time. 2. Write down all the common questions you typically get from customers and prospects. You can either write each question on an index card, write them all on paper or write them into your word processing program. I recommend using index cards because you only have one small piece of information later, and you can so easily organize the cards into themes. 3. Once time is up, leave the info where you can easily add to it later. 4. The next day, give yourself a half hour. Read over your list and add to it as needed..
Phase 2: Organize the questions into a meaningful “flow”.
1. Put all your questions in front of you and ask yourself, “How can I organize these in the simplest possible way?” 2. Put the questions into a sensible order. 3. Look for “chunks” of related questions. Perhaps your book will have Part 1, 2, and 3 with related questions in each section.
To write your book, simply follow the “outline” you have created with these questions. Since you are the expert, there will be little if any research. You might find it helpful to give yourself a target page range for each chapter, such as three to five pages. Or you may simply let yourself write until it feels like “enough.” That is up to you.
Remember – Write in a friendly style as if you are talking to a good friend over a coffee.. – Give enough information to answer the question but not too much. – Never try to edit while you write. Those are two completely different processes in the brain.
Congratulations! You now know how to write a question and answer book that sets you apart as the go-to expert in your field, niche or community.
Maybe you know you need to write one but aren’t sure how to write a book that sets you up as an instant VIP and brings you more customers, clients and profits.
My goal is to have 100 people write books using my system this year.
How much do YOU want to be a book writing success story?
Now is the time.
Join me tonight as my friends Judith & Jim try to get as many insider secrets out of
me for
how to write a book that explodes your profits and establishes YOU as an Instant VIP!
Judith Sherven & Jim Sheichowski are bestselling authors of several books, including the Heart of Marketing: Love Your Customers & They Will Love You Back.
It’s tonight at 6 pm PT/ 9 pm ET -
Please join us!
Here’s what Judith & Jim said to their customers:
********begin fwd msg****************
Because, as best selling authors we DO
encourage you to write a book,
several books in fact!
As you’re going to discover, the fact is,
writing a book is easy when you have
a step-by-step roadmap to guide you
from start to publish.
Soooo,
Be on the call tonight Tuesday June 29th
at 6 pm PT/ 9 pm ET – because we’re bringing you
a private interview that will show you why writing
a book is not only important – it’s going to
be far easier than you now imagine.
AND when you are live on the call you’ll be eligible
to win a special prize from Ronda.
We’ll also be chiming in with our book writing tips
and hard-earned wisdom -
So be sure to join us!
BTW – Ronda has a goal to have at least 100 people
write books using her simple system this year.
Might you be one of them!?
Reminder -
J & J and Ronda!
Tuesday June 29th at 6 pm PT/9 pm ET
If you are a published author of a print book, you could be featured in my upcoming book, Instant VIP, which teaches entrepreneurs & other business owners how to write a book that increases customers, contacts and profits.
Here’s what I’m looking for:
I am featuring stories from entrepreneurs/business owners sharing how being a published author has changed your business.
If this is YOU – I’d love to include your experience!
ebook cover- Instant VIP
You’ll find out how to submit your experience in a moment.
Examples of results attained because of being a published author:
I have already received some fabulous stories from author experts! I’m really excited about each and every story, AND about the wide variety of niches in which they do business. For example:
One author in a highly competitive market submitted a project bid. Competition was stiff. He included a signed copy of his book and got the job.
A pair of co-authors instantly established themselves in a related but new niche by authoring a book.
Another author uses her book to generate leads for her training program and has seen a dramatic increase in enrollments.
A coach became an author and finds it easier to attract coaching clients as a result.
These are just a few examples that I’ll be including in my book. Soon I’ll be sharing the names and stories of these authors on the blog – AND, most important – in Instant VIP.
A Flash of Inspiration
I decided to request stories when I was reading my HARO (Help A Reporter Out) update one day. HARO is a fabulous and FREE way to connect reporters with sources.
Reporters can be reporters for media outlets such as magazines, TV shows or internet radio shows – OR even someone writing a book looking for sources.
Sources can be experts in any niche or industry seeking ways to share your knowledge.
You never know what you’ll find in a HARO! And lots of people will respond, so you really can select the “cream of the crop” – the best story/resource – for your need.
The description below of what I’m seeking is a modified version of my HARO query.
How to receive the HARO reports
Experts can register to receive requests 3 times per day on weekdays. There can be 30 or 50 or more requests from reporters in each issue.
Why am I including stories from authors about how writing a book has improved your business?
(What I’m about to share applies to YOU as well) Simply take this idea and use it for YOUR niche or need.
When you see numerous stories about how writing a book improves business, you will build belief that you, too, can get results like that.
Stories catch your attention more than facts or even step-by-step. It’s part of how your brain works. You’ll remember stories You’re wired for stories.
Reaching out to people you don’t know (or don’t know well) as well as people you already know increases your circle of influence.
People love to see their name in print.
Someone who shares even a short blurb is likely to tell other people that they’re featured in a book.
And they’re likely to buy a copy and perhaps cause several or dozens more to be purchased.
Authors featured in your book may want to promote your book when it comes out.
Promoting the Book
A few of the author experts who responded to my first request have already asked me to let them know when the book is out so they can promote it. Woo-HOO! Build-in promotion partners.
If you use this strategy:
Here are some things to consider when you use this type of strategy. And actually, you’re getting the inside scoop, because I haven’t even told my HARO people some of the cool things I’m doing for them.
If you’ve worked with me or read this blog before, you know I’m going to say “start with the goal.” What do you want to happen? First, get clear on what you want from the submitters so you don’t have to go back and forth.
Now for the “cover your rear” piece of advice. Get a signed release that gives you permission to use the material in the work and in promotion of the work. Doing so gives you protection from someone, for whatever strange reason, deciding they don’t want their name and story in your material. I got 1 note back from someone with an AWESOME story who said it just didn’t feel right (to get a whole bunch of free publicity for them and their business). Go figure, but cover your assets.
Acknowledge the submission in a special way inside your book/project. I’m including all the names of authors whose stories I’m using in the Acknowledgments section of the book.
Thank the sources for their submission. They’re adding depth and richness to your book or other project.
Update the sources on the status of the project. I’ll let them know when the book is ready to publish and how to order.
Give the sources a way to profit from the project if possible. I’ll offer them the opportunity to join the affiliate program. I’m also providing them a special resource to share if they choose.
How to Submit YOUR Experience for Possible Inclusion in Instant VIP:
All you have to do is leave me your blurb (a couple of paragraphs is fine) in the comment box below.
Here is what I’m looking for:
I have a book almost ready for print that teaches entrepreneurs, business owners, speakers, coaches and the like a simple system for how to write a book that explodes your business.
I am including statements from entrepreneurs in various industries who have written a book. What I want is
a statement about how writing and publishing a book has changed your business. Have you gotten more media attention? More referrals? Bigger ticket sales? more long-term clients? Something more unusual? Your story could be selected for the book.
Please share the following information:
full Name:
Industry/niche:
Book title:
Publication year:
Logline (1–sentence description of the book)
How has becoming the author of a book changed your business?
Thank you for enriching my book with your experience. I truly appreciate YOU!
What Happens Next?
Once you submit your information below, I’ll review it. If I select you for the book, I’ll email you a release form to sign and return to me.
Thank you
OK – time to share!
Remember:
full Name:
Industry/niche:
Book title:
Publication year:
Logline (1–sentence description of the book)
How has becoming the author of a book changed your business?
Jason Oman, #1 bestselling author of Conversations with Millionaires, and I are revealing the good stuff tomorrow night. We’ll do more than one seminar, but this week we’re focusing on how to write a book in a certain way so that it automatically grows your business & explodes your profits.
When you craft your book in the way we’ll discuss, you will get:
More prospects
More clients
Bigger ticket sales
More repeat sales
More referrals
More media Attention
This is what we’ll reveal on the call.
Why writing your own book is so important for your business.
How becoming the author of a book makes you a media darling and instant VIP.
The sad truth about how much of your book people read and how to leverage your book to grow your business despite it.
3 things you must have on your website before you put your book for sale on it.
The 4 steps a reader unconsciously goes through to decide whether or not to pick up your book to see what’s inside
3 things you can do on the book COVER that will compel your prospect to open your book.
7 essential elements of every single chapter.
The single most compelling element of any book.
A specific formula that makes writing your book simple.
The single ingredient that determines whether someone will do business with you after reading your book
Here’s how to attend:
DATE & TIME: Tuesday, October 20th at 9:00 pm Eastern
FORMAT: Simulcast! (Attend via Phone or Webcast — it’s your choice)
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