Today on Relationship Marketing 101 Radio, we feature a young entrepreneur named Hezekiah Condron, who is starting his very own business. He is still in high school. He has already accomplished things like this:
He has made several movies and shorts that he sells.
He has interviewed dream experts.
One of his movies was featured at a major conference.
He is an Orange Belt in Kung Fu and he is dedicated to earning more.
He did all the writing for Impact and I helped him shape the material. He said his team of editors at Career Press only made 4 minor changes, one of which was a peculiarity of theirs that I could have incorporated had I known ahead of time. It seems th
ey don’t want you to say something is “like” something else. You have to say “similar” or some other synonym rather than like. Strange. Go figure.
I was thrilled that my involvement in the project made his life and theirs so much easier. Unfortunately, I never saw any message from Career Press asking who Ken’s capable editor had been and how to reach her and another offering to hire me as a book consultant or editor, but such is life!
For Ken’s next bestseller (yes, that is our plan), we are weaving together our own in-depth contributions plus the stories of our co-authors. Whereas other multi-author books are nothing more than an anthology of articles pasted together under a common theme, The Story of Impact will be a story of its own with co-author contributions that I will integrate into the book. They will not be stand-alone articles.
The Story of Impact will have its own “story arc” as any novel has, because the book moves you from where you are now into a deeper understanding of how to purposefully and systematically create an impact in whatever arena you desire.
Having an impact can be a fuzzy, nebulous thing, however, Ken McArthur took a year of his life to study impact and devise a system for how you go about having an impact in a directed manner. He put it to the test in 2008 when he assembled the Impact Bootcamp and a cadre of experts to teach them the tools of impact, such as creating buzz and leveraging contacts. Although Ken McArthur has shared what happened with his Impact Action Team at live events, this will be the first time he will reveal what happened in a book.
I am so excited to share the story of the Impact Action Team and how they reached over 19 million people in a month for SpeakUpSaveLives.org.
Here’s a video about the Impact Action Team and SpeakUpSaveLives.org. They reached 1.9 million people
Right now, Ken and I are researching, writing, and planning the structure of the book. I’m also telling the stories of our co-authors. The interviews with these extraordinary people are fun and enlightening.
If you want to keep up with The Story of Impact, I encourage you to register at TheImpactStory.com.
Working wiht #1 bestselling authorKen McArthur on his next book is truly exciting, not only because I get to work wiht some of the most awesome people on earth, but because of what YOU will discover about making an impact because of reading their stories.
Today’s author spotlight features someone who grew up in a small town and raised by his grandparents. At the age of 7, he had an operation and decided he wanted to be a doctor right then and there. He came from a difficult situation, living in a small town with no special privileges or opportunities, and yet he found a way to livehis dream…
He discovered that once he proclaimed his desire, abundant opportunities opened up to him. Here is what he said in his application:
“I was blessed constantly from then on with things just dropping into place at the right time, like a miracle to get to where I am now.”
Dr. Graham has developed specialized surgical procedures and techniques now taught in schools. He also teaches doctors a skill they do not learn in medical school: marketing.
He says that physicians‘ incomes have dropped dramatically and malpractice insurance costs have risen, so what he teaches to professionals in his profession is invaluable.
Dr. Curtis Graham is truly making an impact on his profession as he continues to spread the message about the power of marketing.
Look for his story and the teachings of all our other fabulous co-authors in The Story of Impact.
Be a #1 Bestseling Author with Ken McArthur
Would you like to be one of the co-authors of a story in Ken McArthur’s new book? There is still a LITTLE time…but we’re at the drop-dead deadline! Get details at ProfitableStorytelling.com/impactcall.
I am so excited to work with my good friend and colleague Ken McArthur to bring his second world-class book to life. When his first book Impact: How to Get Noticed, Motivate Millions & Make a Difference in a Noisy World first hit the shelves, messages about his system for changing lives reached over 4 million people in a single day.
Ken got to know me well when I coached him as he wrote his first book. He came to me and said, “Ronda, I want YOU on this project.” However, the project isn’t about me and what I’ll do. Our next book is all about how the story of impact spreads from one person to another like wildflowers on the wind, changing lives.
I am so excited to work with all our co-authors on this project. They are talented people with heart who will share their stories of how chance meetings, small actions, and caring change lives and build businesses. Each week, I’ll share a story of one of the incredible people who is committed to work on this project with us.
This week, I’m highlighting not one person but a pair of our co-authors named Jane Mark and Phil Basten. They are a fun and gifted pair who bring heart, laughter and connections to their business.
have you heard of Sokule yet? It’s like Twitter but monetized. Well, when you sign up for SoKule, you’ll hear Jane’s bright voice encouraging you and showing you around.
Jane and Phil have their fingers in lots of other pies as well. FOr now, I’ll
share a snippet of what they’ll be sharing in The Story of Impact.
“When my partner, Phil Basten and I went to the first JV alert,we had no idea that the three people sitting on the couch Would effect our business in ways that added several zeros onto our income and took it from a six figure, ho hum, -nobody knows us business, to one that makes over 7 figures Year in and year out.”
So often, you have no idea how meeting one person at one moment that seems, perhaps, ordinary will change your life. And you never know when something YOU do – a small act of kindness or sharing a useful resource perhaps – will turn into a long-term friendship and a source of prosperity on so many levels.
I am so excited to talk with Jane and Phil about SoKule and their other projects as they share their story. If you’ve ever met them, you’ll know they are some of the best people you will ever meet.
It is truly an honor to work with Ken McArthur and with each and every co-author who joins us in bring the story of impact into people’s lives.
If you feel you have a message to share and want to be considered for this project (be advised there is an investment involved) then please first sign up at TheImpactStory.com and then visit this page with all the co-author links and information on it.
How Are You Creating An Impact on Your Community, Cause or the World?
This is an important question. Everything you do creates an impact, for good or ill. And it does not matter whether your goal is to change one single life or a million lives. What you d
a smoker. She has had numerous bouts with bronchitis and pneumonia. A couple years ago, she developed congestive heart failure. What has she done about her smoking? Nothing.
She had done nothing about quitting smoking…and something had most definitely happened. Her “nothing” had a negative impact on her health and, alas, she is STILL a smoker to this day.
Take a look at your goals. If you are writing a book or growing a business and you do nothing to serve people…something WILL happen. You will lose ground, lose customers, and lose income.
However, since you are reading this post, you are the kind of person who wants to create something meaningful for your life and business. You want to touch many lives in some meaningful way because of your work. You want to create a positive impact.
The funny thing about impact is that it is a nebulous concept. The word “impact” has no special parameters. You can talk about creating impact on your own health on peace or on your spouse – and it’s all the same word.
Impact requires a modifier – a peg on which to hang its hat, so to speak, so that you know exactly on what you want to have an impact.
Another interesting thing about impact is that until recently, there was nothing systematic you could point to and say, “This is the way you systematically go about creating an impact on your target.” Then a couple of years ago, Ken McArthur started writing the definitive guidebook to having a meaningful effect on your life, your community, your charity or whatever you want to change.
HOW do you create an impact in a measurable, systematic way?
Often, you have an impact on someone’s life simply by the way you greet them or how you answer the phone or whether you smile. Yet creating a huge impact goes far beyond the one tiny moment.
You need to ask yourself and then to write down your goals. Next, get specific on whose lives you want to touch and in what way.
For example, I met a man at one of Ken McArthur’s events who is passionate about getting the use of cell phones while driving banned. The desire to do this came from one tiny moment in his friend’s life. On the man’s wedding day, a day that should have been joyous, one of his children died in an accident because the driver was texting while driving.
Whether your goal is to create change in legislation, perception or policy, or whether your dream is to start a foundation serving a certain group, or whether your deepest desire is to bring potable drinking water to everyone in the world – every huge impact starts with
1. A single, unplanned – or perhaps a better word is unorchestrated – event. This event may be as devastating as the death of your child as I mentioned in the story above, or it could be a simple conversation by 3 men who sat on a couch in a hotel talking about their goals and dreams, and from this conversation came all Ken McArthur’s live events AND his desire to create a system for impact.
2. A key decision that arises from the event. The loss of a live in the first case and the impact movement in the second all started because after the key event that “started it all” happened, someone decided to take action in order to reach a goal.
3. Once the journey to reach a goal and create an impact began, the person (or people) who started it develop a following. I don’t know how far along the no texting guy is in his journey but I know Ken McArthur, and because of his passion and the way he does business, he has grown a loyal following of people, many of whom share his vision to unlock the key to creating impact.
Ken McArthur Wrote The Definitive Guide to Creating Impact
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