Debuting a new system is always an interesting process. The first fun part is watching people who are true experts check out your program. I was so happy to find a testimonial message from someone whose opinion I value very much. He is someone who knows how to write an entrepreneurially sound book and turn it into a bestseller.
Before you can have a bestseller, you have to write a good book. I see so many authors leave piles and piles of money on the table because they don’t use the book to cause the reader to desire doing business with you. So the way I teach entrepreneurs to write a book is all about tying it to your business and setting the necessary tools in place so that people will get onto your email list and purchase other products from you.
My friend and colleague Jason Oman is the #1 bestselling author of Conversations with Millionaires, which you may know is one of the recommended books I feature here on this site. He has already brought his first book to #1 bestseller, so I was eager to find out what he thought of my Instant VIP System for writing a profitable book.
What he said is so phenomenal – and I can hardly wait to see it on the cover of the print version of the book. here’s what he called into my toll free hotline:
And here it is in print:
“This is Jason Oman, #1 bestselling author of CWM, and I called to tell you how impressed I am with your Instant VIP system for writing a profitable book. I took pages and pages of notes, and I will be applying everything I learned from your fabulous system in all my upcoming bestsellers.
“I’ve seen a lot of programs about writing books, but I have never seen anything else that teaches you the insider secrets to ensuring that your book truly boosts your business. Great job, Ronda!”
WOW, thanks so much!
Jason is getting another book ready for print in the coming months, and I can’t wait to see how he applies the Instant VIP System. If someone like Jason, a savvy businessman, took pages and pages of notes while going through my system, I feel I’ve done something very right!
If you are any kidn of expert – entrepreneur, small business owner, speaker, coach or visionary – you absolutely need the credibility and prestige that being an author gives you. I would dearly love to be the one who helps you write your business-boosting, profit-producing, credibility-creating, media magnetizing book.
An email from Mark Joyner inspired this post. He made a bold prediction with regard to being a bestselling author, and I’d like to invite Mark to an open discussion about it here on my blog and in any other venue he wishes. I feel it is an interesting and valuable conversation to have for anyone wondering how to wr
Amazon.com logo
ite a book and make it a bestseller.
Mark made a bold prediction in the email:
“I think that 2010 may be the last year that calling
yourself a “best selling author” will have much
weight.
I may be off by a year or two, but this reality is
likely coming.”
Is he right?
The landscape is changing rapidly for authors. Personally, I don’t think an author who only publishes an ebook or Kindle book will ever have the prestige and credibility a print book author will have. maybe I’m wrong. I guess the coming years will tell the tale.
But will being a bestselling author lose its allure?
Before I answer that question, I need to fill you in on some of the changes in publishing and how people read books.
Changes in the World of Publishing
The traditional publishing model is one of the sickest systems out there. There are so many layers of people to be paid, and the author takes a ridiculously low royalty. Worst yet, the author loses all rights to her own work. Even though the author should leverage the book into sales of other products and services, traditional publishing has gotten ridiculous.
Assuming you WANT to lose rights to your own work, breaking in is unimaginably difficult. A new author can’t get in the door with out an agent, and a new author also is hard-pressed to get an agent.
And let’s not forget that for most books, it will take a couple of YEARS before your labor of time, sweat, agony and love hits shelves. So time isn’t on your side if you want to leverage the credibility and product sales that being an author can give you.
Small press publishing is definitely a much better option. If you can get a publisher interested in your work, you are likely to keep all the rights to your work. The lead time will be much less (perhaps only 2 or 3 months). So if you don’t care about having an established big-house publisher, this could be a way to go.
Print on demand publishing is definitely making it easier for anyone to write and publish a book. When I first started my entrepreneurial adventure 3 years ago, the prevailing attitude of many writers was, “if you can’t get a REAL publisher to look at you, then you’re not much of a writer.” Then those with that belief faced the harsh reality of trying to get a “real” publisher to look at them. Suddenly, POD publishing didn’t seem so bad.
Now that it’s easier than ever to become a published author, the way people read books is changing in a big way.
I was thinking about college textbooks this afternoon and wondering if students will invest in a book reader and pay a small amount for each of their books, thus changing forever the large amount of money, space and time devoted to buying, reading, and selling back textbooks.
Books are Changing
I will always love a print book. I adore going into a bookstore and spending hours pouring through the books. I love everything about books – the feel, the smell, the excitement of being an author. Even though I often read audios because I’m legally blind, I love to be able to hold a book, underline things, make notes, etc
. Now, portable devices like Amazon’s Kindle are making it possible to hold a whole library in your hands without hauling around 5 steamer trunks Now that I have a phone with an mp3 player in it, I can transmute PDFs into audio and read books while I’m on the go. I admit it’s easier to carry 5 books in my phone than in my bag, but nothing will replace print books for me.
over 2.5 million Kindles have been sold to date, and the machines are only getting better and more “techie.” Now you can get books online right from the Kindle.
It’s no doubt we are in an era where we want what we want when we want it, and we will let nothing stand in the way. Just last night my friend Rhonda said to me she wanted to read a book but didn’t want to wait to order it or find out if her local bookstore had it in stock, so she looked for a PDF.
And when I went into a bookstore with my friend Pam, she was astonished when I told her that a book that had been out for more than 6 months wasn’t likely to be on the shelves unless it was a bestseller. She couldn’t believe it.
Are books becoming paper dinosaurs?
Torn as I am about loving the smell and feel of a real book in my hands VS the joy of carrying a library in my purse (assuming I could actually turn every book into audio so I could read it from a Kindle or similar machine), I think there will always be a place for the print book.
And, I must admit that electronic books are a greener solution than tearing down trees to print books.
The Power of Being an Author
As things stand now, you’re not a real author if you only have an ebook. Think of it. How many times do you hear an expert introduced on a morning TV show as, “author of the ebook…”? It never happens. If you are an ebook author and you tell your local media you’re an author, they won’t credit you as an expert to the same degree they would with a print book. They may not interview you unless you’re a big deal in your area.
Will this all change in the coming years? Will being the author of Kindle book or even a “garden variety” PDF ebook be enough to give an author credibility with the media and with customers?
Perhaps, but in my opinion, for at least ten years you’ll still be more prestigious if you’re the author of a real book printed on ink and paper – and all the better if you also have Kindle edition of your book!
The Fall of the Bestselling Author?
Now, back to mark Joyner’s prediction, and my own.
Well, ebooks are going to kill the print author.
It’s already happening right before our eyes.
But here’s the big irony:
It’s easier now to become a “best selling author”
than at any point in history.
This is a paradox, but also a huge opportunity.
The average guy simultaneously has the ability to
become a bestselling author (literally anyone can
do it) *and* he will get all the “street cred” that
goes along with it. The street cred that may not
be available next year.
Interesting.
I have some additional thoughts on being a bestselling author. One of my friends is absolutely convinced that he is the first person to figure out how to become an Amazon #1 bestselling author. It’s probably between him and Joe Vitale. I don’t know (or even care) if he’s right. These days, several people can show you how to be an Amazon bestseller, and for those savvy about marketing, it’s not even that big a deal. It’s just a matter of finding the right partners and blowing the roof off sales for a particular hour.
Remember, I’m talking right now about being a bestseller on AMAZON>COM. I’m not talking about other lists here.And sure, who wouldn’t want to be a #1 Amazon bestselling author, because it still gives you a huge amount of “street cred” with the media and with the average customer or potential customer. It’s still a great accolade to have. Yes, I’ll be going for it myself very soon with The Instant VIP, which is currently available in PDF form.
Nothing – and I mean nothing – gives you the same jolt to your status and credibility as being a bestselling author, no matter which list you name. Being an author already puts you in a whole other class from all of your competitors. Being a bestselling author puts you in the stratosphere, and being a #1 bestselling author puts you in orbit high above the rest.
Mark Joyner said it this way in his email: “If you are a bestselling author, you can catapult your brand quickly to the top of the heap.”
Mark and I are both in agreement that you absolutely, without a doubt, MUST write a book and take it to bestseller on the list of your choice.
We even have complementary courses.
Before you can take a book to bestseller, you have to write a good book – and not just a good book worth reading, but a good book that also produces profits and compels people who read it to do business with you.
The Instant VIP System is the system I created based on the experience of coaching a couple hundred entrepreneur authors and studying what makes for a profitable book. You’ll discover how to make sure the book is your best lead generation, media magnet and customer attraction tool ever. Currently, the whole system is available as a downloadable ebook with various bonuses to make it easy for you to follow a recipe for a profitable book.
Mark Joyner’s Bestseller Blueprint is a fine addition to his line of products, and like everything he does, it is easy to follow with plenty of step-by-step guidance. I am proud to be an affiliate for this program. I am currently reading it and preparing to take my book to bestseller using his system.
His Simpleology program is something I recommend to every single client or prospecting client. Bestseller Blueprint is based on his own experience of taking 4 books to bestseller, sometimes against remarkable competition.
I’ve reviewed a number of products for authors, and I’m impressed, as always, with how his material is organized. You won’t dive in only to realize he forgot a step or didn’t tell you how to make something happen. And for clarity’s sake, I am sharing my opinion freely; I didn’t get any special perks or other compensation for saying nice things about Bestseller Blueprint.
Mark Joyner says the “Great Window” is now open – but not for long.
He says that the time is right now – but not for long – that being a bestselling author will still carry weight.
But you have to do it or you’ll always be nipping at
the heals of those who have.
This is what I call “The Great Window.” These
windows only open up once a generation or so, but
those who jump through it are “set.”
mark, I’d like you to say more about this Great Window. Why do you believe it’s just about now or never for “bestselling author” to be an esteemed title? I agree it’s an important and highly desirable distinction – and perhaps being the bestselling author of a print book will evolve into a different kind of bestseller in the next couple of years. What makes NOW the critical moment?
I really would love to create an open dialogue with you about this. We both teach an important aspect of being an author. My system is how you write the book and his is how you take it to number 1 bestseller.
Special offer from me and Mark Joyner
Mark Joyner is offering his 12 interviews with bestselling authors to anyone who picks up the Bestseller Blueprint right now. I don’t know for how long (that’s the truth – I don’t). One of the authors will share how he can get himself onto bestseller lists at will. That alone is worth the price of admission, because if he can do it, so can you or I.
Pick up The Bestseller Blueprint right now, then drop me a note and I’ll tell you how to get Mark’s special gift. Email me or use the contact form on this blog and I’ll hook you up right away. While you’re writing your book (hopefully using my system), you can start preparing the way for bestseller using his blueprint.
My gift is only being offered to my subscribers and those who read this blog post. And I am making it a time-sensitive offer. Since it’s my product, I know exactly how long you can have this offer. When you invest $37 in the Instant VIP System, I’ll give you one of the modules from the Instant VIP Multimedia Home Study Course.
So you’ll have the complete system showing you how to squeeze the most possible profit, credibility and leverage out of your book AND I’ll give you a audio training that gives you specific strategies for making the most out of the experience of being an author. I’ll be offering the modules separately very soon. My offer ends Jan. 31, 2010.
Commit to becoming an author
As an expert, it is Mission Critical for you to become the author of a profit-producing book. Don’t guess or try to figure it out yourself. Follow a proven path – a simple recipe – and commit to becoming an author this year along with some of my clients, such as Zna Trainer, Steve Holmes, Anne Holmes, Rhonda Cort, Sohail Khan, Gina Gaudio Graves, and others.
I’m always reading at least one book, so I’ve decided to share what I’m reading with you. If you’ve read the book, please feel encouraged to add your own thoughts about it as well.
I just finished reading the Celestine Prophecy by James Redfield. This is a story of intuition, insight and beauty. Instead of the author sharing his teachings in a nonfiction book, he chose to share them in a novel. This is the first of 4 books teaching the Insights that empower people to live from Source/beauty and stay connected wiht the divine power no matter what is happening around you.
The story begins as a restless former teacher hears from an old flame. She tells him about secret scrols and lost teachings in Peru that are being rediscovered, and every time she thinks of the scrolls, she thinks of him. Thus begins his H
ero’s journey and a huge adventure.
When John arrives in Peru, he discovers that government and church officials are trying to suppress the prophecy that he is now compelled to discover.
This hybrid story/study guide for living connected with Source/divinity will hold your attention and give you something to think about as well. If you’re like me, you’ll gain a fresh appraoch to look at familiar understandings.
I am a person who has always let intuition guide me and someone who is aware of the energy of life around and within everything. It’s fun to find a book that teaches people a way to live from intuition.
This book was a runaway bestseller, on the lists for 3 years. I first encountered the Celestine Prophecy because of the movie, which I watch several times a year. I actually found it at a WalMart, which surprised me for whatever reason. You can rent it from Netflix or your favorite rental place.
I am adding this to my recommended books section because I believe there are powerful insights that will help anyone along your path. The journey begins by understanding the power of meaningful coincidences that are truly messages.
The other insightstake you through a progression of adventure and understanding of how to awaken wisdom.
Most of the time, the book is better than the movie. I want you to read the book and see the movie, and in this instance, I feel the movie is better. And in the book you will gain some specific practices you can do yourself, revealed in the pages of John’s adventure.
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