Back End | The Profitable Author

writing: Wondering How to Write a Profit-Exploding Book? Time to Write Your Book and Be an Instant VIP – wiht with CLASS!

Monday, November 9th, 2009 4:52 PM · No Comments No Notes

How will it help your business to write a book?

What do you think becoming an author will do for your business? Let me count the ways.

Well, for starters, people will think better of you simply because you’re an author.

Writing a book (assuming you write/dictate it yourself) will let your prospects and customers feel and experience the type of person you are.

Writing a book shows your prospects and customers that you are indeed an expert who can solve their problems.

If a potential customer has the choice between an expert with a business card and an expert author, they’ll shop with the AUTHOR.

When someone from the media wants to interview an expert, they’ll choose the author over the non-author.

If a venue has a choice for people to hire, they’ll choose the author over the non-author.

Indeed, being an author gives you instant credibility and instant VIP (very important person) status, because you’ve proven your expertise.

Watch this short video to feel the difference between having a business card and having a book with your name on the cover.

That said, you can easily realize why YOU need to become an author of a book sooner rather than later.

The first way author experts get it wrong: The Money’s NOT in the Book

Here’s what many people get wrong. You think the money is in book royalties, and you focus on selling a lot of books. Now, selling a lot of books is cool, but it isn’t a business.

I’ll show you.

I met an author of a book at a seminar. He has no “back end” – nothing aside from the book. No class, no home study course, no coaching. No consulting. No workshops. Nothing.

Many authors are that way. And they wonder why they’re broke!

He does a little speaking, so essentially, he’s chasing 20s. How much of that $20 is profit? Not much.

If your book is traditionally published (in 1 of the 6 big houses), you’re making about $1–$1.50 per book. $2 tops. Stop and calculate how many sales that profit you $2 each you have to make to earn a living. And think of how long you can sustain interest in the same book with nothing else behind it.

His book is self published, so the profit margins are better. I have no idea how much he gave Author House for the privilege of publishing (that’s not a place I am planning to use). Leaving aside any publishing costs, let’s imagine he makes $10 per book.

So…he’s not chasing 20s, he’s chasing 10s. How many $10 bills (that’s about the cost of lunch out, in case you’re not familiar with the currency) does it take to give you a sustainable income? WAY too many to count, and you still have that concern

What he – and YOU – need is what I call a sexy back end (with thanks to Dr. Ben Mack who used that phrase). You need to build a solid business structure, from the high end (more investment) down to the low end (small products). Create top-down and your business is easier.

Want more specifics? You’ll want to take the Instant VIP Live Teleclass Nov. 14 and 15. The first day you’ll formulate a vision for your business and tie your book back to your high end programs that you have in place OR planned.

No back end yet? You’ll start getting ideas in action at the workshop.

A second way author experts get it wrong: Your book can’t be some outsourced piece of crap that you have no investment (other than small change) in creating

For your book to do you any good.

Joel Bauer tells people from the stage that all you have to do is get a public domain book, write an intro and a few additions throughout the book and publish it with your name on it. While this DOES give you a book with your name on it, it does not do the important job of establishing your credibility.

Which means a book written in that way will not get you more customers, media exposure and the red carpet VIP treatment.

You can definitely use technology to make it easy to write a book. For example, once your book is organized (flow or outline), you can talk each section into a free conference line or digital recorder, then have the audios transdcribed so you can create a book.

The main thing is to make sure that you, your system, your solutions and your voice are in your book.

That is just a taste – I’ll show you various ways to organize your book and make it easy to write when you take the Instant VIP Live Teleclass Nov. 14 and 15. We’ll go over this Sunday.

A third way people get it wrong: making the end of the book the end of the relationship

Most of the books I see get this wrong. You’ll read the last page and the book just falls off the edge. There is no invitation to do anything else with the author after reading the book. Oh, there may be a page that has a website and some products, or a sentence that says, “Visit my website awww…” – but that isn’t an invitation.

People are busy. They don’t want to “visit” your site. IF the book was good, they want to keep working with you, but since people are inherently lazy, you’ll need to create an enticing reason for them to come.

Think of the aroma of chocolate chip cookies (or substitute your favorite aromatic food). If I simply mention them as I did here, you may think, “ooh I like those,” but that’s about all. That’s “visit my website.”

Now imagine I’ve baked some and you can smell the aroma that reminds you of all your favorite memories of home. I say, “Don’t they smell delicious?” You are all but drooling. You WANT some – but so far i haven’t invited you. That’s like sharing a success story in which the reader can imagine herself. And it’s still not the same as an invitation.

Now imagine I’ve baked the cookies, enticed you with how wonderful they will taste, and now I invite you to accept my invitation to have your own optimal chocolate chip cookie experience. NOW I’ve invited you! IF my cookies are good enough (if I’ve done my job well), you’ll tell everyone how to come to me and get some.

Discover exactly how to create a desire for a long-term relationship between your readers and you when you take the Instant VIP Live Teleclass Nov. 14 and 15.

Huge Savings

I could easily teach this workshop live, but then you’d have to pay $500 in travel expenses and $1,000 in food and lodging. And if you have kids or pets, you would be out for their care. Plus you would have to pay extra for the recordings of the sessions.

Since this is a workshop from home using the power of technology, there are no travel costs, no daycare costs, and you get the audios and all the materials you need to be successful and write your book now!

You owe it to yourself to become an author now.

You can ask for higher speaker fees as an author. You get the best possible leverage with prospects, clients, partners and the media as an author. And you’ve probably been thinking you ought to write a book for quite some time now.

You could even finish 2009 as an author, if you choose.

Become an Instant VIP Author NOW!