Storytelling for Business: How Can Stories Improve Business?

writing: Storytelling for Business: How Can Stories Improve Business?

Wednesday, January 13th, 2010 8:50 AM · No Comments

ave you ever decided that storytelling isn’t important for your business?

Perhaps you imagine that simply telling people about your product or telling them what you want them to know is enough. But is it?

This is a video in which I share a teaching 2 different ways. Which is more memorable?

How to Be Memorable

Think back to your history classes in school. Did you love history or dread it? I used to dread history, and it wasn’t until much later that I discovered why. My teachers focused on dates – who was king when and on what date did some important document get signed?

BORING!

History is about PEOPLE living their lives, often dealing with huge challenges. Their lives aren’t lists of things that happened. Their lives are dynamic, just as yours and mine are.

Storytelling for business is no different. You’re bringing a concept or a product to life for someone by the power of your story. You’ll notice stories everywhere once you start looking.

yesterday on Relationship Marketing 101 Radio I interviewed a fabulous woman named Pam Ragland, who has an amazing healing gift. She told a true story about something someone said to her. She often uses as a teaching story.

Pam loves smoked meats and told one of her friends she was going to smoke a chicken. “Oh no! You can’t smoke a chicken,” he insisted. He had been told this by someone and believed it.

Why not smoke a chicken? I’ve eaten some delicious smoked chicken. Maybe the guy who believed it wasn’t possible had tried and failed, or maybe a friend of his had turned the chicken into cinders or undercooked it, or whatever, but the fact is you CAN smoke a chicken.

So this guy has gone through life for years with what Pam ragland calls a “Smoked Chicken Thought,” meaning a false belief. I uncover one of those in myself from time to time and get rid of them as fast as possible when I do.

Now I know that everytime I come across a false belief, in myself or somenoe else, I’ll remember Pam’s smoked chicken thoughts because of the story she told.

Incidentally, Pam has a wonderful product that I will review very shortly which helps you change your story about money. If you’ve ever worried about money, had trouble paying bills or thought you couldn’t afford even a small purchase, I highly recommend you receive her 5 free videos and make a small investment in Be a Money Magnet product.